https://www.mikahasak.com/work daily 1.0 2022-12-13 https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1542721022048-9OVISM7M7EZNZHRGTYSZ/Hadjio+Classics+Lookbook++%28dragged%29+4.jpg Projects https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544393953883-IHKEP2I97O69IQTSJ8VZ/maxresdefault.jpg Projects - Tiffany & Co Launches the Tiffany Wave Pendant INDUSTRY Retail, Press, Product Launch, Virtual Reality EVENT SUMMARY In October 2018, Tiffany & Co launched the Tiffany Wave pendant at their HQ in Sydney, Australia. The company pledged to donate 100% of profits from the Tiffany Wave to benefit the Great Barrier Reef. In addition to an expert panel, the audience participated in a VR screening of Valen’s Reef, which dives underwater to show the shocking degradation of the Great Barrier Reef. Key guests at the event included actress and environmentalist Isabel Lucas, Sheree Comerford, Carissa Walford along with the team from the Great Barrier Reef Foundation, Wildlife Conservation Network and Greening Australia MY ROLE I flew to Sydney to manage all aspects of the virtual reality screening at the launch event. It was my responsibility to build the screening into the highly curated event without detracting from the meticulously timed run of show. I trained and directed a team of 10 on site to assemble and distribute headsets and presented the screening to the audience. PROCESS Technical training / overseeing all software testing and QA / task management & delegation / deliverable schedules / build run of show and floor plans / establish statement of work https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1597102348876-P4UP6Q2OTW8X8BXJ2PYJ/nw.jpg Projects - Fashion, Photo Shoot, Merchandising, International Sales INDUSTRY Fashion MY ROLE Natalie Walker is a fashion & textile design house based in Jaffa, Israel. I collaborated with a graphic designer to oversee brand asset designs, including web layout, look books and line sheets. Going into this project, it was important to me to properly capture the brand’s narrative through imagery. I organized and styled a photo shoot at Natalie’s studio, then worked with the graphic designer to identify which content was best suited for social media, web product, and those that would produce the most refined look book. I am currently utilizing the assets created to generate sales in the U.S. and expand the label’s reach beyond its Jaffa home. PROCESS Fashion styling / photoshoot management / client relations / asset design management / visual merchandising / sales https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1597100869458-FNGN11NT5EDDHCBV4D0S/maskit.jpg Projects - Maskit Web Copy, Styling & Trunk Show Production INDUSTRY Fashion MY ROLE Contracted to write and translate all web copy for maskit.com Worked with VIP client list to schedule and produce in-home trunk shows and pop up events in Miami and Los Angeles, and acted as both an event producer and stylist to generate $20k in sales per event PROCESS Fashion styling / event production / client relations / deliverable schedules / inventory management / visual merchandising / invoicing / sales https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1586993884879-0DUW15FU9K8GSQ5K1023/sundancevr1.JPG Projects - VR Cinema at Sundance Film Festival INDUSTRY Entertainment, Film Festival, Virtual Reality EVENT SUMMARY The New Frontier program at Sundance Film Festival 2020 was more robust than ever before. Split across three venues, New Frontier highlighted experiences involving room-scale VR, augmented reality, and a communal 360 cinema. Over the course of the 10 day festival, The Box at The Ray screened two VR shorts programs, each followed by a filmmaker Q&A. The programs - curated by Shari Frilot and Milo Talwani, were split between narrative and documentary. The programs spanned the globe, with each piece demonstrating a unique perspective on immersive storytelling. MY ROLE I worked directly with the New Frontier team to execute their vision for the VR cinema. Ahead of the festival, I coordinated VR hardware sponsorship, secured additional theater staffing, managed submission deadlines and testing schedules, and liaised between the selected filmmakers and the festival. On the ground, I was responsible for daily production in the VR Cinema, ensuring that programs were facilitated smoothly and maintaining quick turnarounds and equipment hygiene between screenings. PROCESS Technical training / overseeing all software testing and QA / task management & delegation / deliverable schedules / inventory management / establish statement of work / budget management / contract negotiation / event production / project management https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1670618802390-PA0K9CPZDR8IHV90IT28/Web+Imgs.gif Projects https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1670620670543-KMKB29I1X77O6YJYG0F9/Web+Imgs+%284%29.gif Projects https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1670621206803-ZEPRVY60M2X9VUUJ0ZNH/Screen+Shot+2022-12-09+at+1.20.41+PM.png Projects https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1670625224707-566JBFM4EVRUE2JLO6E2/full_Cinema360-1920x1080.jpeg Projects https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1670622071534-PA4LS453YF23QZTDTNW1/Copy+of+MAUS_30473.jpg Projects INDUSTRY Sustainable fashion, Children’s clothing, E-Commerce PROJECT SUMMARY Mäus is a new line of sustainable kids essentials, designed and made in Los Angeles. Having invested years into researching and blending incredible materials from safe and simple, planet-friendly tree + cotton fibers, Mäus works with the best suppliers and manufacturers to get the highest possible quality at an attractive price. The result is great looking kids basics that are high-quality, naturally soft and durable, and free of harsh chemicals that cost our health and the earth. They're designed for real life, strong enough to weather every dribble and spill and ready to take on everyday adventures. Mäus Essentials are all of the best things you want and need for your kids, and none of the worst. SKILLS Digital marketing / social media / creative direction / email marketing / financial forecasting / project management ROLE Co-founder / Co-CEO https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544393860955-2DR1VQS4I0GNOUC8B6LS/100.jpeg Projects - Conservation International 30th Anniversary Gala INDUSTRY Nonprofit, Press, Event Production, Virtual Reality EVENT SUMMARY To celebrate Conservation International’s 30th anniversary, WeLens coordinated and executed two of the largest synchronized wireless VR screenings to audiences 450 in order to showcase the organization’s success in their efforts to protect the Amazon Rainforest and endangered wildlife. The events honored the likes of Harrison Ford and former President Bill Clinton, featuring performances by artists Jon Boogz and Lil’ Buck, as well as musician Vanessa Carlton, all of whom were able to experience the immersive film. MY ROLE I was tasked with managing all production details pertaining to the VR screenings, as there had never been a wireless and synced VR screening larger than 200 at that point. I had to source equipment sponsorship, restock inventory, coordinate logistics with the venue, technical teams, the client’s event managers, and build a team of 40 to properly distribute and execute the screening. PROCESS Contract negotiations / site visits / overseeing all software testing and QA / hiring contractors for VR headset distribution / mitigate project costs by securing 200 Samsung-sponsored VR devices and negotiating prices on inventory restock / manage all sponsored inventory as well as WeLens devices / task management & delegation / deliverable schedules / build run of show and floor plans / coordinate screening logistics across all production teams https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1607734263807-A12PBXXZXY9X8RN116SW/Copy+of+Untitled.png Projects - N O / N A I M INDUSTRY Furniture Sourcing, Interiors PROJECT SUMMARY no/naim is an Instagram-driven furniture fan account and resale shop. Items generally fall under the categories of funky mid century modern, postmodern, and bauhaus. no/naim's ultimate goal is to act as a furniture matchmaker for chair fanatics and new enthusiasts alike. Wishlist requests for items, hopeful offers and high compliments are always welcome via direct message on Instagram @nonaim.co SKILLS Digital marketing / social media / creative direction / photoshoots / budget management / curating / project management / photoshop https://www.mikahasak.com/press daily 0.75 2021-11-03 https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1635956030971-OC5IS1S1MCSNKCR22C94/image-asset.jpeg Press Green Wedding Shoes X Lucid Collaboration https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1635956030971-OC5IS1S1MCSNKCR22C94/image-asset.jpeg Press Green Wedding Shoes X Lucid Collaboration https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544406699008-2MUQBR77FW0VL9YPIU7C/Screen+Shot+2018-12-09+at+5.20.55+PM.png Press Hadjio Launch Coverage https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544406751085-7NWSEBN7NRHY3A81WYRG/CI_GALA_NYC-04790.jpg Press LensPass Software Launch Coverage https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544404725822-1FDQG0I9IWL1OR4BJPNW/medium_res_011117_MATTE_GE_WITHIN_NIGHTOFPOSSIBILITY_KRISTINAPEDERSON_0038.jpg Press LensPass Launch https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544404989584-OP8EBCQE0GD4WBO2VUCS/CI_GALA_NYC-04790.jpg Press LensPass Software Launch Coverage https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544405460001-V395YOYX683QML12VOET/DSC04913.jpg Press Record Breaking VR Screening - Press Release https://static1.squarespace.com/static/5b0441bea9e028b6553bfa35/5c0da52c88251bdf0c31adb1/5c0dc38227d2866dd83560e9/1544405748704/ Press https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544404886446-7NB4R5N5D3HPIVLKAATE/Screen+Shot+2018-12-09+at+5.20.55+PM.png Press Hadjio Launch Coverage https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1544405890363-JN4I4OIKNMI6PD9IJSK1/image-asset.jpeg Press https://static1.squarespace.com/static/5b0441bea9e028b6553bfa35/5c0da52c88251bdf0c31adb1/5c0dc2ea88f1af3192aa17c0/1544398355598/ Press https://www.mikahasak.com/voluptuary-lucid daily 0.75 2021-11-03 https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1635955098792-JGDS6ZQG3USG60GSS1XZ/DSCF0285.JPG Voluptuary & Lucid https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1635955098792-JGDS6ZQG3USG60GSS1XZ/DSCF0285.JPG Voluptuary & Lucid https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1635955106899-FH1GSHFNIG3KJT8IF2SN/GWS+Limited+Edition+Sparkling.jpg Voluptuary & Lucid https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/1635955114610-E36TMUNO78CUAOVVLM6U/Lucid+-+3pk+-+2oz+%2B+4oz+%283%29.jpg Voluptuary & Lucid https://www.mikahasak.com/about daily 0.75 2025-11-17 https://images.squarespace-cdn.com/content/v1/5b0441bea9e028b6553bfa35/d031058a-476b-464a-a723-26f12ff9eedb/IMG_4319.png About - Hello, my name is Mika.